The Ins and Outs of a Professional Academic Website.

Posted by Roger Whitson on February 7th, 2012

My post for Karen Kelsky’s blog The Professor is In.

Wordpress is a powerful content management system for making dynamic websites.

I have to admit, I’m a little biased. I have been interested in personal and professional websites since around 1996, when I created my first website in college. I enjoy having a web presence. I like the idea that my friends can contact me and keep up with what I am doing. And I admit that I’ve said things I definitely wouldn’t want a job committee looking at online. When my colleagues tell me that they don’t want to have a professional website, I can understand the fear they have of saying or doing something that will come back to haunt them.

So, why am I an advocate of creating a professional website? As a member of the Digital Scholarship Commons (DiSC) at Emory University, I believe academics should use digital technology to their benefit. Part of using digital technology positively is understanding and taking control of our online identity. It is almost impossible to not have an online identity these days. If you have ever responded to a blog post, you already have an online identity. If you have participated in a message board, or created a Facebook account, or wrote an amazon review, you already have an online identity. For me, it isn’t a matter of staying completely off the grid, it’s a matter of consciously crafting your online identity so that it most effectively presents who you are to potential employers.

Why should I have something other than my site? Certainly, might be enough for some academics simply wanting to have a single academic presence online. But, for those of us interested in business opportunities, non-academic and alternative academic jobs, other online services are important. Scholars are increasingly communicating on Twitter and writing blogs about their teaching and research. Different disciplines and fields might approach these technologies differently. Someone interested in the digital humanities and computer science, for example, may need to have a more robust digital presence than someone working in a more traditionally print-oriented field. Every year, DiSC conducts a very useful workshop on using online services like, LinkedIn, Facebook and Twitter to control what happens when someone searches for your name on Google. Here is a video of that workshop. I like to have a professional website, because I can control almost every aspect of that site. I, then, use sites like and LinkedIn to point people to my professional site. Having more sites that you can control also gives you more control over what people see when they perform a Google search on your name. Take a look at me. Professional websites, LinkedIn,, Facebook, Twitter, and other sites tend to score very high on Google search results.

Scribd allows you to easily publish and display .pdfs online.

What should my website do? I see my website as an online hub for my accomplishments and current projects. I include a copy of my CV, using a paper-sharing application called Scribd; a brief account of my research and digital scholarship; my teaching portfolio, with a teaching philosophy, student evaluations of my work, sample syllabi, and links to student projects; embedded Prezis of my most recent conference presentations; and videos presenting my teaching and research. I feel that my professional site allows my job applications to come alive. Not only do employers see that I presented on collaborative reading and annotation in the classroom at the 2012 Modern Language Association conference, they can read that presentation, and see a video of me giving an introduction to the presentation at the MLA. Finally, I like to keep a blog on my personal website. This allows me to quickly point people to changes in my CV, like receiving an award, being quoted in a magazine, or accepting a new job.

What should my website look like? The design of your website is important. It helps to characterize you as a professional and an academic. Since I am interested in technology, scholarship, and teaching, I wanted a site that looked contemporary and gave evidence for my digital skills. The rounded edges, the overall clean and non-cluttered design of the site, and the multiple links to other social networking sites show that I am heavily invested in social media and design. I also wanted my site to establish my name (“Roger T. Whitson”) and my visual identity. If you look, I have the same picture on my header, on my Twitter profile on the right, and on the favicon displayed in the URL bar. This photograph is also repeated in many of the social network sites I frequent. Further, I try to use the same username (“rogerwhitson”) on those same sites. The point is to create and maintain a consistent message about my identity. Fellow DiSC member Brian Croxall does the same thing. The design of a professional site gives you a good sense of an academic’s professional identity. Doris Bremm has a minimal online website (including only her CV, a brief page about her Spring 2011 class, and a discussion of a film series she curated), whose design visually reflects her dissertation’s focus on visual art. The pixelated background to Zach Whalen’s site references his scholarly interest in video games. Anne Pollack’s site features diagrams of hearts and pictures of researchers in order to foreground her work in biomedicine and pharmaceuticals.

Where do I go from here? There are several different platforms you could potentially use when designing a professional site. Some scholars use a simple site. In fact, DiSC also has a very useful workshop on creating a site. I like WordPress because it is an easy platform to use and is open-source. Further, sites usually take very little time to set up, you can choose from many different themes, and update them when you want. I downloaded my own WordPress package from and use a site called Hostmonster to be able to have my own domain name. While hosts websites, gives you the WordPress program to set up your own website whereever you want. Some people are fine with having, but I like the idea that people can easily remember my URL (“”). You can pay for WordPress to host your domain name, but there are further advantages to using These include the ability to extend the functionality of your website using plugins. I use several plugins on my site including Blackbird Pie, which allows me to embed Tweets into my site; WordPress GoodReads Bookshelf, which displays images of the books I’m currently reading; and Vimeo Quicktags, which allows me to embed videos uploaded to the Vimeo site easily. Some scholars also use Drupal, code websites themselves, or hire a professional developer but these are solutions that are often too complex and/or expensive to really help individual scholars. I am also able, should I decide to do so, to change the design of my theme by using CSS in the Editor on the WordPress dashboard.

Ultimately, the choice to create a professional website depends on a number of factors: who is your potential audience? Are the schools you are applying to invested in digital technology? Does your professional identity include technology in any significant way? While many academics may not want to create a professional website for precisely these reasons, controlling your online presence is becoming increasingly important as employers gain skill in using digital technology. Creating a professional website is one of many tools you can use to make sure the message potential employers get from the web is the message you intend.

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